15 REASONS WHY YOU SHOULD HIRE A PROFESSIONAL PHOTOGRAPHER FOR YOUR BRAND.

You’ll have heard it before: “An image is worth a thousand words.” In the super fast-paced world that we live in today, that phrase couldn’t be more true. Photography is more important than ever before in helping brands to tell their story, and connect with their customers.

Want to know why? Here are 15 reasons!

1. Photography is the first impression that your potential customers get of your brand.

First impressions matter.

The last time you heard of a new business, I bet you grabbed your iPhone, hopped onto Instagram, had a scroll, maybe looked on their website, and within a matter of a minute or so, you had an idea of what kind of brand they were.

Now imagine if that business was yours. That's exactly why your brand photography and the images you have on your online social platforms are so important. It's the first impression that people get from your brand! It's the thing that will make them want to keep scrolling and find out more about you.

2. Photographs convey emotion.

Whether it’s photography or video, the visual imagery that you use has the power to convey an emotion.

In fact, one of the most incredible aspects of photography is its ability to convey an emotion. Use darker, more contrasty light: you’ll get something moody. Use a really light, bright room: happiness. Lots of blues: tranquility. Your images have the ability to quickly and easily convey the emotion that you want your customers to feel when they are surrounded by your business.

It’s important that you look at the visuals of your brand (on your website, Instagram, etc) and ask yourself:
‘Does this convey the emotion and style that I want?’. This is especially important when advertising a fashion brand online with editorial/lifestyle or eCommerce photography.

3. Photography has the ability to add perceived value.

Photography can also create the opposite effect. Bad quality imagery - a harder time earning loyalty and trust. Sounds really superficial, but it’s reality.

Your brand photography is not just about the aesthetics, it’s about how you feel when you see your business represented visually. Do you feel like someone is looking out for you? Does your brand come across as trustworthy with the photography you have? Is it clear that the business is making an effort to be visible and accessible to its customers?

4. Photography is a much quicker way of getting a message across to your customers.

Text is great, but it takes quite a long time for people to read a caption, an about page, or a pretty Instagram quote. Images take milliseconds.

A picture is worth a thousand words. That's why professional fashion photographers are trained to make beautiful images that help you show off your brand and sell products. Professional photographers are trained in the art of storytelling through photography.

5. Consistently beautiful photography creates brand trust and recognition.

Even when they’re not conscious of it, people are constantly processing visual information. It’s part of how humans operate we can’t help but look at the things around us and try to make sense of them. That means that if you want to build a brand identity that stands out from the crowd and resonates with customers, it's crucial that your images are consistent enough to be recognized by potential customers, which eventually creates trust.

6. To increase your credibility.

Online shopping has become increasingly popular in recent years, and it’s easy to see why: it’s convenient and accessible, and you can find just about anything online. But as customers become savvier about what they want, it’s important for brands to provide high-quality product images that reflect their products in an attractive way.

Quality photos of your clothing brand will improve the credibility of the brand with the public. That’s why hiring a professional photographer is essential to create visuals that will highlight your creations.

A professional commercial photo shoot will help you make a better first impression on potential customers. The quality of your photos will directly impact how well you sell and market your products.

Commercial-level professional photography can help to create editorial brand photography that represents your brand accurately. It’s important to portray an accurate brand image at all times, especially during its early days when it's building credibility and trust among consumers.

7. To increase your visibility.

The large-scale distribution of photos of your creations will improve your visibility on the web. You will be able to use the visuals on your website, on your social networks as well as in your email marketing campaigns, etc.

If your brand photography is similar and of high-quality overall on your platforms (website, social media, email, logo, printouts, etc), you’re helping your customers recognize you.

8. To increase your sales

A good brand image combined with effective marketing campaigns can significantly increase the sales of clothing brands. Customers who see your designs highlighted in quality photos will be more likely to buy your designs.

9. To reduce returns

When a customer orders a garment that he has seen worn by a model, he knows better what to expect when he receives his clothes. Returns are therefore greatly reduced, which will allow you to gain inefficiency.

10. To reinforce your brand image

A fashion photographer is a professional who knows how to highlight the clothes by creating creative, elegant, and selling pictures.

11. To facilitate the sharing of your photos on social networks

Successful photos of your clothing brand will be liked and shared in mass on social networks. In addition to spreading the word about your brand to a wide audience, you will quickly see a real impact on your sales.

12. Today, social networks represent a major sales lever for brands,

This is why using them wisely with quality content is essential if you want to successfully launch and develop your brand.

13. Lighting is a powerful tool in photography.

And the best photographers are masters of using light to achieve certain results. Lighting can be dramatic – like Rembrandt lighting. It can be soft and natural, or it can add playfulness to an image. In other words, lighting elevates your brand concept. The right lighting choices can help you achieve the desired look. It might be subtle, but without an impeccable lighting design, your images won’t be as memorable.

14. Unique perspectives make images more eye-catching.

And that’s an absolute must for making your advertising campaign memorable. Photographing a model from a low angle adds a sense of strength and will make your model (and clothing) look more powerful. Of course, you’ll have your planned shot list. But once you’ve achieved those shots, a great fashion photographer will experiment with perspective, looking for novel angles to shoot a model. This on-set experimentation often yields some of the best results.

15. Professional fashion photographers have unique styles.

This style will come through in the images that are produced for your brand. It’s important to choose a photographer whose style meshes with your brand or concept. Photographers often build decades-long collaborations with brands, and their photographs can even define the brand. Think Bruce Weber for Calvin Klein.

A great fashion photographer will bend his or her aesthetic to fit your brand. I hope I helped you realize why choosing a professional photographer can really boost your brand’s business and even keep doing that for the long term. For a consultation with me for a shoot with your brand or for any questions, click here.