Dear fashion photographers, don’t be a hoarder on your website

There's so much floating about online about how to build the best website, and I think its so easy to fall into the trap of thinking that your website needs to be really fancy, and full of random animated stuff.

I used to have a website that had a cool “intro” page, then there was a long, elaborate home page with loads of text etc. all the random fluff. It was pretty! But was it really doing what I needed it to do?

As a fashion photographer, your website should just be kept really simple. Your website is meant to do three things:
1. Help people to find you through a Google search.
2. Showcase your work.
3. Make it easy for people to contact you.

If your website is doing anything more, you're just creating a distraction.

If you head to ANY big agency website or the website of any major photographers in the fashion industry, they showcase their very best work and have a small about page and a contact page. That's usually it, all of their websites are simple and clean.

So I'm going to encourage you to take a look at your website and ask yourself: is there too much going on? Could this be simplified? What is the experience like for a busy art director, or brand owner?

If the answers to the above questions are: it's quite hectic and takes a long time to get to your work, then you have some editing to do, let’s go!

Simple will always be best folks.